SS27 EVENT - CPHFW

An Intimate and Cozy Breakfast During CPHFW

During Copenhagen Fashion Week, we invited guests to a special morning at Graziano in Copenhagen, co-hosted by Olivia Hobel.

The event offered a first look at our upcoming SS27 collection and a chance to experience the PROJECT AJ117 universe in a more personal setting. With a focus on natural materials, timeless qualities and versatile silhouettes, the morning brought together the pieces and ideas shaping the season ahead.

A morning at Graziano

The day began with breakfast at Graziano on Værnedamsvej, where our guests arrived dressed in pieces from our latest AW26 collection.

For the occasion, Olivia had curated a selection of her favorite styles from the upcoming SS27 collection, giving guests the opportunity to discover the collection up close and explore the new shapes, fabrics and details.

Surrounded by the warm atmosphere of Graziano, the morning felt intimate and relaxed. It was a moment to slow down during a busy fashion week, connect with inspiring people and share a first glimpse of what is coming next from PROJECT AJ117.
SS27: Building on our DNA

For us, a new season does not mean leaving everything behind. We believe in holding on to the styles that work, refining them and allowing them to evolve as part of the PROJECT AJ117 DNA.

For SS27, we continue to build on this approach. The collection introduces simple, feminine styles alongside new silhouettes and considered details, creating a wardrobe that feels even more versatile.

At the same time, we stay close to what defines PROJECT AJ117: natural materials, timeless qualities and pieces made to be worn again and again.

Our vision is to create a wardrobe you want to return to season after season. Pieces that are easy to combine, easy to make your own and designed to remain part of your wardrobe for years to come.