About us

About PROJECT AJ117

Project AJ117 is a contemporary Danish fashion and lifestyle brand founded in 2011. Designed in Copenhagen and rooted in Scandinavian simplicity, the brand creates timeless wardrobe essentials with an effortless, considered approach.

At the heart of the brand is the State of Mind collection, a capsule clothing line designed around mindful living rather than passing seasonal trends. Instead of following the traditional Spring/Summer or Autumn/Winter calendar, the collection embraces timeless design, versatility, and longevity.

Built around a carefully curated palette of organic, earthy tones and sophisticated neutrals, every shade is selected to work seamlessly together. This allows you to effortlessly combine pieces from past, present, and future collections, creating a wardrobe that evolves beyond the seasons.

Every collection is designed around versatile pieces that feel effortless to wear and easy to style. Clean silhouettes, thoughtful details, and carefully selected materials define our approach, creating clothing for everyday life that can be worn season after season. We work closely with trusted partners and skilled suppliers who share our dedication to craftsmanship, consistency, and lasting quality.

At Project AJ117, we believe the best wardrobe is built over time. Every collection is designed to complement the one before and the one to come, creating timeless pieces you'll wear, love, and return to year after year.