About us

About PROJECT AJ117

Rooted in Copenhagen and grounded in Scandinavian simplicity, PROJECT AJ117 creates timeless wardrobe essentials with a thoughtful edge. Founded by designer Charlotte Vadum, the brand blends soft tailoring, elevated everyday pieces and a quiet sense of luxury. Designed for real life and made to be worn again and again.

We are a small team based in an old horse stable turned showroom, where creative minds come together to shape collections with care. Inspired by the calm rhythm of coastal living and the raw beauty of nature, we work closely with long-time partners and skilled suppliers to ensure consistency in both quality and process.

From crisp cottons to silky blends and soft knits, our pieces are designed with attention to fabric, fit and function. Styles you’ll return to season after season, made for layering, living and lasting.