About us

About PROJECT AJ117

Rooted in Copenhagen and grounded in Scandinavian simplicity, PROJECT AJ117 creates timeless wardrobe essentials with a thoughtful edge. Founded by designer Charlotte Vadum, the brand blends soft tailoring, elevated everyday pieces and a quiet sense of luxury. Designed for real life and built to last.

We are a small team based in an old horse stable turned showroom, where creative minds come together to shape collections that feel effortless and intentional. Inspired by the calm rhythm of coastal living and the raw beauty of nature, our pieces are crafted in using high-quality materials and low-impact production methods.

From light cottons to silky blends and soft knits, we design with longevity and comfort in mind. Pieces to wear on repeat, style your own way, and return to season after season.